Communication for change

We communicate brand purpose and identity with authenticity, clarity and a proven, impact-driven strategy that tells a story and inspires change. We are redefining marketing strategy as a force for good.

Put simply – our purpose is to weave a narrative that leads to better choices – empowering good people to do good things. Marketing that does more.

Our Services

Digital Marketing Strategy

Digital Marketing Implementation

Social Media Management

Media Buying

Project Management

Website Development

Search Engine Optimisation

Digital Marketing Strategy

It’s about connection. Connection to the right audience in the right location. 

Knowing your audience is just the start, reaching them are the tactics that spread the message. We use in-depth research, multi vertical experience and our own fine tuned intuition to build marketing strategies that educate and connect with your audience. We use the power of effective communication to build community around your brand. While we focus on digital goodness we also interweave offline strategies to help fill the gaps in audience connection.

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Digital Marketing Implementation

Where the rubber hits the road. Having a great strategy marketing is just the beginning, it is the implementation of that strategy that defines success. We support our clients into action. From social media roll out, to content creation and beyond. We bring the tool kit to the table and create systems across your team and ours to roll out your marketing plans collaboratively and with audience aware creativity.

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Social Media Management

Let’s be frank. Social media is not for everyone. But we know it. We know how it changes. We can manage your social media for you so you can get on with running your business. It’s that simple. Let our creative, strategic and digitally savvy minds communicate your brand to the right people, while setting you up to be more resilient in a fast paced and ever-evolving social media landscape.

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Project Management

Let us take care of it. We are used to deadlines, managing multiple campaigns and working with multiple clients, so we know a thing or two about how to optimise marketing resources. From organising and assigning project responsibilities, to guiding a team through projects. We are experts in setting up processes that lead to action and success.

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Search Engine Optimisation (SEO)

This is where it all started back in 2011. Arna is an expert in Search Engine Optimisation and has worked with global brands across multi geographical domains to bring in the goods. Search Engine Optimisation is both an art and a science. When it comes to organic search growth, you can be assured that we look at every angle and guarantee best search engine optimisation practice in everything we do.

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Digital Media Advertising, Media Buying and Programming

Where is your spend actually going? What channels are you using? Are you spending too much on social media ads and neglecting other opportunities in the digital space? This is a common thread. Our multi vertical experience in digital media buying means you get a step up with your spend. We elevate your brand in the right locations. Simple.

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Media Buying

We are a full service agency specialising in the planning and buying of all media. Our methods are conscious and considered, and our media buying expertise is the best in the region. As a Conscious client you get exclusive rates and preferential bookings with our partners. Our long term relationships with hyperlocal print, radio, display and digital publishers and channel owners set you up for more bang for your buck.

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  • During my time as General Manager at New Zealand Honey Specialties Ltd. in Dunedin I have utilised the services of Arna Craig to advise on best strategies forward with regard to our e-commerce and social media programmes. Her work has been first rate, she has been great to deal with and I would personally recommend her to anyone.

    Peter Cox GM
    New Zealand Honey Specialties

  • We have found Arna incredibly invaluable due to her knowledge of ecommerce and digital marketing in general. Her technical knowledge is impressive but even more so is that she can translate the jargon into a language that we could understand which enabled us to make really good, informed decisions.

    Lucy Eru
    Artemis

  • Arna Craig has been a wonderful asset to my business, helping with web site optimisation, and the development of my profile and career as an artist. I have already had success from this very productive and enjoyable work experience.

    Ewan McDougall
    Independent Arts & Crafts Professional

  • Arna was passionate, results driven and a delight to work with. I highly recommend her as a web consultant and will be using her again!

    Tamsin Cooper
    Urban Dream Broker and Fashion Designer

  • RBP Registered Partner

    Helping SME businesses grow their capability.

  • Meta Journalism Project Accelerator Member

    A global training program helping local news publishers build a sustainable future.

  • Squarespace Circle Member

    Access to unique offerings, expert insights, and optimized Squarespace website support.