About Us
We pride ourselves on working with brands who are purpose driven, socially and environmentally conscious and don't sacrifice people or planet for profit.
Our Team
Arna
Founder & Performance Director
Arna is a natural thought leader driven by entrepreneurial spirit and future thinking.
Her vision is underpinned by community wellbeing for greater resilience and opportunity. Conscious exists today to support the growth of ethical, sustainable and regenerative brands.
Vice Chair for Heart Kids New Zealand
Board of Directors The Cell Co-working Space
Co-Founder and Board Member Wao Aotearoa
Our Values
Auaha — Innovation
We empower brands by dropping the pebble that creates the ripple. We stand out because we do things differently. We go beyond conventional thinking by providing unique solutions and championing original thought. We shape, create, form and innovate.
Kaitiakitaka —Guardianship
We support people that—like us—who are here to kaitiaki this place—leaving the world in a better state than what we found it. We aren’t afraid to stick our necks, standing up for what we whakapono—believe in.
Whakatūturu — Authenticity
We ask ourselves daily how we can change our behaviours to take care of the whenua and our whānau. Our actions are aligned with our impact driven kaupapa.
Whakaute — Respect
We don’t sacrifice nuinga or Papatūānuku for profit. Whanaukataka is at the core of what we deliver— for greater resilience and opportunities.
Haepapa — Responsibility
We take the haepapa on our shoulders of the growth of ethical, sustainable and regenerative brands. We enable a gateway for others to create meaningful change. We are remembered for the way we help our people.
Matakite — Visionary
We have the courage to think differently. To look upto the top of a mauka and think ‘I can climb that’. We’ll find a way to do it! No matter how out of the box.
Want to work with us?
Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.